What is Sprizzy?
Sprizzy, a family-owned company, was founded in 2016 in Mount Laurel, New Jersey, USA. We pride ourselves on being the original promotional platform made specifically for YouTube content creators. Our mission is to help YouTubers grow their channels by exposing their videos to new potential fans. Similar to "matchmakers," we'll match your videos to YouTubers that are searching for content just like yours!
Using a combination of marketing experience and advanced learning algorithms, we've successfully promoted over 10,000 channels. In the process, we've helped musicians get discovered (and signed), aided in the launch of significant iOS and Android applications, and turned small-time YouTubers into household names. There's even a good chance that one of the channels you frequent has used Sprizzy to promote their videos!
Whether you're looking to get the word out about one of your videos, or you're looking to grow your channel, Sprizzy can help you along the way.
How does your promotion work/who will see my video?
Sprizzy exists to put your video in front of the YouTubers who'd want to see it. We do this by promoting your video directly on YouTube through YouTube's Ad's platform (Google Ads)!
The process is simple:
1. You choose a video you want to promote.
2. You provide a few keywords/phrases that describe your video.
3. You provide the names of channels that are most similar to yours (optional).
4. We promote your video to YouTubers searching for your keywords *or* who are fans of those similar channels.
For example, a yoga teacher promoting her "yoga basics" video could target the keywords "yoga poses" and "yoga workout". Anyone searching for (or watching videos about) these keywords would see her video as a recommended video.
In the case of an up-and-coming pop singer, they could target fans of "Adele" and "Beyonce" ensuring that only fans of "pop music" would be exposed to their video.
Where will my video be promoted?
Your video will be promoted as an Advertisement directly on YouTube and will be promoted in 3 different ways:
1. As a commercial before similar videos (also known as an "in-stream" ad).
2. As a "recommended" video alongside similar videos.
3. As a "featured" search result. When a YouTube user performs a search for one of your keywords, your video will be displayed at the top of the results.
Just as a reminder, we'll use the keywords and similar channels you provide us to ensure only users who are interested in your content will see it. Our system will automatically choose the type of advertisement that best aligns with your campaign's goal.
, you are an up-and-coming pop singer and you've provided both Adele and Beyonce as channels/artists similar to your style.
-In scenario 1, when a viewer clicks to watch one of Adele's videos, the viewer would first be presented with your video. The viewer can either choose to watch your video or simply skip it. If the viewer does not choose to watch it for at least 30 seconds, that view is entirely free to you.
-In scenario 2, a viewer might be a known Beyonce fan and your video would show to them as a recommended video. The viewer can then click to go directly to your YouTube video page and watch your video.
-In scenario 3, a user will be performing a search for either "Adele" or "Beyonce" and will see your video as the first search result.
This same concept can be applied to gamers, vloggers, apps, websites, products, book authors, and more.
-YouTube Promotion Examples-
When a YouTube user searches for one of your keywords (example: "best yoga videos"), your video will be promoted at the top of the results.
Your video can also appear as a "commercial" before similar videos or as an "ad" in the "Up next" section. For the commercial, you only are charged for a view if the viewer watches at least 30 seconds of your video.
Which type of videos generate the best results with Sprizzy?
For Sprizzy to properly match your video with a relevant audience, ideally, you should be able to answer "yes" to one of the following questions...
1. Does my video answer a question, explain how something works, or teach the viewer how to do something?
Examples: How to make pancakes, how to parallel park, how to build a website, are questions that people ask/search on YouTube.
Tip: Do not promote videos that answer a question no one is asking or searching for (example, "do you like my new hat?").
2. Is there already an established audience watching videos just like mine?
Examples: Videos for Pokemon fans, the recorded gameplay of a popular video game, a review of a movie or TV show, investing tips, are some examples of topics people research on YouTube.
Tip: If there is at least one channel in your topic or industry that has 1 million subscribers or more, there is likely a large enough audience for Sprizzy to target.
3. Can I clearly define my video in one or more search phrases for viewers to find me on YouTube or Google search?
Examples: Things to do in Las Vegas, Tips for losing weight, Apple Watch review, Funny stand-up comedians. These are all examples of phrases many people search for on YouTube every day.
Tip: Generic keywords such as "vlog", "funny", "music" do not clearly define an audience and will attract untargeted viewers with varying interests.
4. Music videos and songs - these perform very well in the Sprizzy platform due to our ability to reach the fans of similar artists & musicians.
What if I don't fit one of the above questions?
We occasionally run into this scenario with vloggers, "a day in the life" videos, "get ready with me" videos, or those covering a topic with a tiny target audience. As we can't clearly define your target audience, or there are too few viewers, our system will automatically test broader audiences. Results can vary greatly.
Which video(s) from my channel do you promote?
When setting up your first campaign, you get to choose which video Sprizzy will promote to the public. If the goal of the promotion is to generate more subscribers, we recommend choosing a video that has organically performed very well for your channel (a video that has received a lot of viewer engagement).
How much does it cost?
Pricing starts at $30, which will get you 1,200 views or more. Campaigns of $100 and up will receive an additional 10% bonus views for free. Any shares, subscribers, likes, clicks to your website, etc., as a result of the promotion, are all free!
Are the views real or are they from bots?
All views are from 100% real people! We promise to never use bots, click farms, or pay people to watch your videos. All growth is organic and real with no risk to your channel. All views are 100% verifiable through your YouTube Creator Studio analytics.
How long does it take to create a campaign on Sprizzy?
You can have your first campaign submitted in as little as 3 minutes. In addition to providing us your YouTube video, we request some basic information such as the countries you’d like targeted and a few descriptive keywords. Our marketing experts will take care of everything else!
How long does it take for the promotion to begin?
Once your campaign is submitted, campaigns are typically started within 24 hours.
During the first 24 hours of the campaign, our algorithms and machine learning software will test various audiences to see which group of users are most receptive to your video. Our tests perform many combinations of ages, gender, keyword targeting, placements, and more. After this 24 hours period, you should see the full effects of your Sprizzy promotion.
How long does the promotion last?
You can choose how long you’d like the promotion to last. Most campaigns last between 3-5 days but you can choose as quickly as 1 day or as long as 10 days.
Can I promote multiple videos at once?
Yes, you can. Simply create a new campaign for each video you’d like to promote.
Can you guarantee I’ll get views?
Yes, we guarantee it! In the extremely rare cases where we are unsuccessful in delivering the views, we will refund any unspent funds still in your account.
Will views from Sprizzy show in my Creator Studio Analytics?
Yes, they will. At any time, you can check the "Reach" report in the "Analytics" area of your Creator Studio. Views from your Sprizzy campaign will show as "YouTube advertising".
Can you guarantee I’ll get more subscribers, likes, or comments?
Keep in mind that your video is going to be seen by real people. If the viewer enjoys your video, they can subscribe, like, or comment just as they would with any other video on YouTube. This also means there's the possibility you'll receive dislikes, negative comments, or have the viewer leave without doing anything. We encourage you to learn from the feedback and apply it to your future videos. With that being said, 80% of our campaigns do see some form of engagement from viewers.
Please note: You should stay away from anyone or any company who makes guarantees for subscribers, likes, and comments. These are likely inactive, fake accounts that will have no lasting positive impact on your channel.
Will my views, subscribers, likes, and comments disappear after the campaign?
Unlike other promotional companies, your video will be seen by real people. All views, subscribers, likes, and comments will remain after your Sprizzy campaign.
Do views from Sprizzy count towards watch time?
Views from Sprizzy will count towards your video's watch time, which can be beneficial for ranking higher in YouTube's search results and having your video recommended throughout the YouTube platform.
However, views do not count towards the 4,000 public watch hours needed for monetization. This is standard for any promotion through Google/YouTube Ads.
How will this affect my average Watch Time and Audience Retention?
Most campaigns will see watch times/audience retention similar to or a bit lower than their channel's existing average. Not to worry, this is completely normal!
Naturally, your organic retention will be higher as you're generating views from your existing subscribers (people who already know and love your content). As with any type of advertising, your Sprizzy promotion may not appeal to every person that sees it. With Sprizzy, our goal is to help you find more of those loyal subscribers with the idea that they will revisit your channel and watch your new and existing videos. As you amass more of these subscribers, your videos will generate more views and therefore more watch time (in addition to those high retention views!). This is the recipe for higher rankings and expedited channel growth.
Is there any risk to my channel by using Sprizzy?
There is absolutely no risk to your channel by using Sprizzy. All promotional efforts by Sprizzy explicitly follow YouTube’s terms and conditions. We have promoted over 10,000 channels with no issues whatsoever.
Is there a money back guarantee?
Yes. If we are unable to promote your video for any reason (for example, Google/YouTube Ads didn't approve of your video), your money will be refunded.
What type of channels/videos can you work with?
We work with a large variety of channel topics; including musicians, gamers, vloggers, families, comedians, news, self-help, religious, travel, education and more. We can promote any type of channel.
In addition, we love working with channels both big and small and can handle budgets of any size.
Can agencies and record labels use Sprizzy to promote their clients' videos?
Absolutely. We can promote any type of video, even if you do not have access to the channel itself.
What are the payment methods?
Currently, we accept all major credit cards and PayPal.
Do I need a Google Ads account to use Sprizzy?
No, you do not. All promotions are managed by Sprizzy in our own Google Ads account. In addition, all payments will be made directly to Sprizzy Media; you will never be billed by Google.